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We focus on strategic selling. When you hire a Naert Realty
professional, you’re employing a real estate marketing expert. Your home
is one of your most important financial investments, so marketing
knowledge is critical. Our strategies are designed to promote your
property and provide critical information to potential buyers with the
most unique marketing tools in St. Louis.
A positive business relationship between you and the agent assisting you
in selling your property is critical. Listening and gaining a solid
understanding of your objectives is the key to a worry-free transaction.
Naert Realty professionals have the knowledge to guide you through the
maze of evaluating, marketing and managing the selling transaction;
always keeping your best interests and goals in mind.
Naert Realty holds it’s sales consultants to a high standard of business
ethics. All Naert Realty sales consultants are members of the National
Association of REALTORS® — a trade organization of nearly 1 million
members nationwide.
REALTORS® subscribe to a stringent code of ethics that helps guarantee
loyalty to clients, fiduciary (legal) duty to clients, cooperation with
competitors and truthfulness in statements and advertising.
Your home is one of your most important financial investments, so
learning the real value of your home takes professional research.
Evaluation and determining a selling price for your home begins with a
pre-sales consultation with your REALTOR®. Be sure to interview 3 agents
and ask to see their marketing proposal.
Listing your home is only the beginning. A successful sale is the result
of a consistent and organized marketing plan. Many real estate companies
only file your property on the Multiple Listing Service (MLS) to market
your home. Naert Realty professionals can reach multiple buying
audiences using a wide array of marketing techniques. In addition to
photographing and creating a detailed description of your home for the
Multiple Listing Service (MLS), we may also
use a combination of marketing techniques that include open house
events, neighborhood direct mail, real estate magazines, newspapers,
e-mail campaigns to other agents and Naert Realty Radio. Your listing
will also be included on REALTOR.com, which will give your home
nationwide exposure through REALTOR.com partners such as MSN, Netscape
and AOL.
Getting the right advice regarding the presentation of your home can
make all the difference in pressing a buyer’s “hot buttons”. Your
REALTOR® can provide expert advice on staging solutions for your home.
Proper staging will create a positive viewing experience for prospective
buyers.
You’ll understand each phase of the marketing and selling process; from
MAP, to presentation, to advertising, to successfully closing. Our job
is to educate, inform, guide and communicate throughout the process to
make selling your property as stress-free as possible.
You have probably heard the term “MLS” or the Multiple Listing Service.
What is the MLS? An MLS is an organization that collects, compiles and
distributes information about homes listed for sale by its members, who
are real estate brokers. Membership is NOT open to the general public,
although selected MLS data may be sold to real estate listing web sites
like NaertRealty.com. MLS networks are local or regional.
Naert Realty belongs to Mid America Regional Information Systems. By
belonging to the MLS, we expose our client’s listings to brokers and
agents of all real estate companies in the region. If a broker brings a
buyer to a Naert Realty listed property, we agree to pay a commission to
the cooperating broker/agent.
So what does all this mean if you’re selling a home? For sellers, the
MLS is the best way to expose your home to buyer’s who are actively
searching for homes for their clients. Buyer’s agents use the MLS almost
exclusively to find properties for their buyers.
However, it’s how your agent leverages the
power of the MLS that counts. Simply having an MLS listing does not
guarantee showings.
Since your listing is in competition with many properties on the market,
a DETAILED MLS listing is critical to marketing your property
effectively. Naert Realty listings include 18-25 photos on average. We
also create a DETAILED DESCRIPTION to showcase all your home has to
offer — motivating agents to bring their buyers! Learn more about the
MLS and other marketing tools — visit
www.NaertRealty.com/sellers.htm
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